Statement streetwear and workwear clothing brand Dickies reveals its 2017 Autumn/winter range, fitting to the fast growing streetwear style in its entirety.
With Dickies having its finger on the pulse with the evolution of streetwear and workwear, the company is launching their new range aligned to its values of producing apparel that is fit, functional, fashionable and what it’s most known for – the best quality. Whether you wash your clothes at a Laundromat, at home or through a service, when laundry day rolls around, your garments get washed away of the stains, smells and experiences it once wore.
Laundry Day is the brands AW (Autumn/Winter) 2017 Dickies Construct concept inspired by this very idea that a garment’s beauty and story can be exposed through various wash, dye and fading techniques.
With this his collection, we take a modern approach to classic workwear pieces and update them with light weight denim, nylon, terry and chambray”. Designed to easily mix and match at random, the AW17 Dickies Construct collection transcends both heritage and modern styling offering on-trend basics for the sartorial consumer.
Denim is washed and knits are pigment dyed while lightweight twill transform rugged workwear into softer fabric for the casual lifestyle. Indigo Denim Blue, Navy, Khaki and White make up the master palette for the season while pops of light grey and mustard yellow to brighten up the mood for the spring and summer season.
Accurately produced, the garments are made with character depicting the life stories of people who wear the brand. “We believe that our consumers love and follow the brand because it fits perfectly in their life stories, as Dickies is a uncomplicated brand with a tad roughness around the edges just like the people who embrace the brand and have grown with it. This range is a imagery of real people with a authentic story to show”, said Marketing Manager Clair Conchar.